mister menuiserie

The Label Group, supported by Ben Touch, which owns 30% of the shares, is the expert for all carpentry, safety and comfort equipment. Created in 2010, the Label Group has grown steadily, before really exploding from 2015, especially under the impulse of its website mistermenuiserie.com.
Created and launched in May 2015, the mistermenusierie.com website has indeed rapidly experienced strong growth, even exceeding the initial objectives. With a turnover exceeding € 7 million in its first year of operation, Mister Menuiserie immediately positioned itself as one of the leaders in the aluminum joinery market directly accessible online.
Thanks to the experience of its founding members in the field of carpentry and the important development of the company, Mister Menuiserie decided to open a complete network of physical stores, also relying on the expertise of the teams of Ben Touch Group. By the end of 2018, more than 50 points of sale were already open throughout France, with the aim of increasing to 100 stores by 2020.
The success of Mister Menuiserie is explained by the wide range of products (more than 500 are available online) 100% aluminum with unbeatable prices: sliding and swing gates, entrance doors or fences.
In 2019, the Label Group will achieve € 80 million of turnover and more than 500,000 sales.

The websites of Group Label :

Exponential growth since its inception

Since its creation in 2010, Group Label has experienced exceptional growth. With more than 40 million euros in sales in 2018, the company has set a target of 100 million for the year 2019.

Expert carpentry, comfort and safety

Group Label is a specialist in carpentry, comfort and safety equipment. Since its creation in 2010, different sites have been created to meet the specific needs of its customers.

Quality at the heart of our solutions

All products selected by Group Label have been tested and verified by our technical experts to offer only solutions tailored to the needs of its customers, efficient and reliable.

Innovation: the engine of the group

Group Label constantly updates its sales platforms using the latest web technologies to improve the customer experience day after day.


million euros in sales forecast for 2019


sales per year


% of satisfied customers


store openings Mister Joinery since 2017


Le Groupe Bentouch s'est imposé depuis des années dans le secteur de la rénovation et du bâtiment en général au travers de Technitoit ou des sites de Group Label, ainsi que dans la recherche de solutions d'avenir pour la protection et la fonctionnalisation de surfaces avec son laboratoire de R&D Pr. Phobe. C'est un groupe en pleine expansion dans tous les domaines qu'il touche, aussi bien physique que digital.


For many years, Bentouch Group has been involved in the home renovation business and building sector in general through Technitoit or Group Label sites, as well as in the search for future solutions in the protection and functionalization of surfaces throught its R&D laboratory Pr. Phobe. The group is constantly expanding in all areas that it touches, both physical and digital.


Bentouch Grubu, yıllardır Technitoit veya Label Grup siteleri vasıtasıyla genel olarak tadilat ve inşaat sektöründe, ve yüzeylerin korunması ve işlevselleştirilmesi için kendi laboratuvarında gelecek için çözüm arayışı içerisindedir. Hem fiziksel hem de dijital olarak dokunduğu her alanda büyüyen bir gruptur.

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