Innovations at the heart of our business

How to fight against the ever increasing number of waste in the world? By what means can man reduce his consumption of water and energy? Researchers in our R & D laboratory, created by Ben Touch in 2011, are constantly asking this question in their research.

Researchers in our laboratory Pr. Phobe, located in Maine-et-Loire (49), are developing new revolutionary surface protection products by developing new innovative formulas. Specialized in new technologies, the laboratory works on a daily basis to allow treated materials and surfaces to resist external aggressions and thus prolong their life. The idea: to protect treated surfaces so that liquids and other soils can not penetrate deep into the material, while allowing it to breathe.

The positive effects for our eco-system are multiple

  • Maintenance is spaced out over time, saving up to 90% water and energy
  • Objects and surfaces treated “live longer”, resulting in a drastic reduction in the number of waste
  • The composition of products is much more environmental friendly than current cleaning products, like the bleach that is harmful to the planet.

Ecology and economics: two notions that are not antagonistic.

With Pr. Phobe, Ben Touch wants to show that it is possible to combine ecology and economy. Pr. Phobe retards the aging of treated materials, and thus their replacement. There is no need to change objects as soon as they are dirty, since Pr. Phobe allows them to be easily cleaned and protected in the long run.

Agile, our laboratory adapts to all the requests of the professionals and manufacturers. Innovation is the permanent goal of our researchers, with an active work on the functionalization of all surfaces, which opens perspectives in many markets around the world. Pr. Phobe is currently working on new formulas with unique characteristics. New products will soon be on the market, as long as the test phases are finally completed.

At the same time, the Ben Touch Group invests in companies and projects with high added value (Label Group, E-Cassini, Energy Observer …), whose innovation and ecology are the watchwords.

Our ideas are our strength

Whether it’s formulas found in our lab, the sales support software we imagine and develop for our merchant sites, or the innovative measurement tools awarded at CES 2019 in Las Vegas, the innovative ideas that emerge from our companies are the driving force of our activity.

Customized solutions

Meeting the needs of an industrialist or a profession allows us to lay the foundations of our innovations. How to make a roof no longer dirty and clean itself? How can public buildings be protected from damage caused by pollution or vandalism? How to reduce the costs of measuring the cadastre in a municipality? These questions, simple and legitimate, deserve to be asked. Ben Touch works every day to respond effectively by providing tailor-made solutions.

Innovation via phygital marketing

The companies of the Ben Touch Group make intensive use of the latest technologies in terms of digital marketing, both for SEO / SEA and on commercial monitoring, for a thorough analysis of our customers’ buying habits. However, the opening of physical stores remains absolutely essential: our companies thus use the best of both worlds, virtual and real, to innovate in phygital marketing (physical and digital).

New generation technologies

The company E-cassini has demonstrated its mastery of next-generation technologies by being completely part of the movement of the Big Data: a mass of phenomenal data at the service of a simple need of everyday life of municipalities. It’s all here: making the best of technology available to everyone.


Le Groupe Bentouch s'est imposé depuis des années dans le secteur de la rénovation et du bâtiment en général au travers de Technitoit ou des sites de Group Label, ainsi que dans la recherche de solutions d'avenir pour la protection et la fonctionnalisation de surfaces avec son laboratoire de R&D Pr. Phobe. C'est un groupe en pleine expansion dans tous les domaines qu'il touche, aussi bien physique que digital.


For many years, Bentouch Group has been involved in the home renovation business and building sector in general through Technitoit or Group Label sites, as well as in the search for future solutions in the protection and functionalization of surfaces throught its R&D laboratory Pr. Phobe. The group is constantly expanding in all areas that it touches, both physical and digital.


Bentouch Grubu, yıllardır Technitoit veya Label Grup siteleri vasıtasıyla genel olarak tadilat ve inşaat sektöründe, ve yüzeylerin korunması ve işlevselleştirilmesi için kendi laboratuvarında gelecek için çözüm arayışı içerisindedir. Hem fiziksel hem de dijital olarak dokunduğu her alanda büyüyen bir gruptur.

©2021 Ben Touch - Tous droits réservés. Conditions générales d'utilisationAll rights reserved. Legal noticeTüm hakları Saklıdır. Yasal Uyarı

Informations sur les champs obligatoiresMandatory field information

Veuillez noter que les réponses aux cases munies d’un astérisque sont obligatoires et nécessaires au traitement de votre demande. L’absence de réponse à un champ obligatoire est susceptible de compromettre le bon traitement de votre demande.

Les informations personnelles portées sur ce formulaire sont enregistrées dans un fichier informatisé par la société BEN TOUCH DIGITAL Société A Responsabilité Limitée – 5 rue Gutenberg - 49130 LES PONTS DE CE. Nous ne traiterons ou n’utiliserons vos données que dans la mesure où cela est nécessaire pour assurer le traitement de vos demandes et pouvoir vous recontacter. Conformément à la loi informatique et liberté du 6 janvier 1978 modifiée et au règlement européen 2016/279 du 27 avril 2016, vous bénéficiez d’un droit d’accès, de rectification, de portabilité et d’effacement de vos données ou encore de limitation du traitement. Vous pouvez également, pour des motifs légitimes, vous opposer au traitement des données vous concernant. Vous pouvez sous réserve de la production d’un justificatif d’identité valide exercer vos droits en contactant BEN TOUCH DIGITAL Société A Responsabilité Limitée – 5 rue Gutenberg - 49130 LES PONTS DE CE.

Enfin, nous vous informons de l’existence de la liste d’opposition au démarchage téléphonique Bloctel, sur laquelle vous pouvez vous inscrire (

Please note that the answers to the cases with an asterisk are mandatory and necessary to process your request. Failure to answer a mandatory field may compromise the proper processing of your request.

BEN TOUCH DIGITAL Limited Liability Company - 5 rue Gutenberg - 49130 LES PONTS DE CE. We process or use your data only for the needs of your requests and to contact you. In accordance with the Data Protection Act of 6 January 1978, you have the right to rectify, move and delete your data or limit your processing. You can also, after having validated your identity, ask for a right on your datas to BEN TOUCH DIGITAL Limited Liability Company - 5 rue Gutenberg - 49130 LES PONTS DE CE.

Log in with your credentials

Forgot your details?