{"id":13571,"date":"2026-01-29T13:42:33","date_gmt":"2026-01-29T13:42:33","guid":{"rendered":"https:\/\/bentouch.group\/?p=13571"},"modified":"2026-08-21T13:33:41","modified_gmt":"2026-08-21T13:33:41","slug":"technitoit-expande-no-brasil-e-na-espanha","status":"publish","type":"post","link":"https:\/\/bentouch.group\/pt\/technitoit-expansion-belgique-espagne\/","title":{"rendered":"Technitoit revela seu plano de expans\u00e3o: B\u00e9lgica e Espanha em foco"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13571\" class=\"elementor elementor-13571\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54a3bceb e-flex e-con-boxed e-con e-parent\" data-id=\"54a3bceb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636a5b97 elementor-widget elementor-widget-text-editor\" data-id=\"636a5b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>O l\u00edder franc\u00eas no setor da renova\u00e7\u00e3o de habita\u00e7\u00e3o n\u00e3o se limita \u00e0s fronteiras. Ap\u00f3s uma primeira master franchise no Portugal inaugurada em 2023, a Technitoit acelera sua estrat\u00e9gia internacional com dois novos mercados em vista: a B\u00e9lgica e a Espanha.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a46216 elementor-widget elementor-widget-image\" data-id=\"78a46216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technicien-nettoyage-toiture-1024x576.jpg\" class=\"attachment-large size-large wp-image-13577\" alt=\"t\u00e9cnico de limpeza de telhado\" srcset=\"https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technicien-nettoyage-toiture-1024x576.jpg 1024w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technicien-nettoyage-toiture-300x169.jpg 300w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technicien-nettoyage-toiture-768x432.jpg 768w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technicien-nettoyage-toiture-18x10.jpg 18w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technicien-nettoyage-toiture.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a539f38 e-flex e-con-boxed e-con e-parent\" data-id=\"7a539f38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12097c31 elementor-widget elementor-widget-heading\" data-id=\"12097c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Portugal como laborat\u00f3rio internacional<span>.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d102d58 elementor-widget elementor-widget-text-editor\" data-id=\"5d102d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em junho de 2023, a Technitoit deu um passo decisivo ao abrir sua primeira franquia internacional fora da Fran\u00e7a, em Portugal. A escolha n\u00e3o foi aleat\u00f3ria: um mercado onde a renova\u00e7\u00e3o de habita\u00e7\u00e3o \u00e9 muito solicitada, um clima prop\u00edcio para problemas relacionados com a cobertura e a fachada, e uma proximidade cultural que facilita a transfer\u00eancia do modelo.<\/p><p>Os resultados dessa primeira experi\u00eancia internacional confirmaram a pertin\u00eancia do modelo Technitoit al\u00e9m do territ\u00f3rio franc\u00eas. O conceito fabricador-aplicador, que \u00e9 a for\u00e7a do network na Fran\u00e7a, se exporta bem: os produtos do Smart Lab funcionam em outros contextos, e o know-how das equipes se transmite eficazmente atrav\u00e9s do sistema de franquia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0cd07c elementor-widget elementor-widget-image\" data-id=\"6c0cd07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"493\" src=\"https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/facade-magasin-technitoit.webp\" class=\"attachment-large size-large wp-image-13576\" alt=\"Fachada do centro comercial technitoit\" srcset=\"https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/facade-magasin-technitoit.webp 969w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/facade-magasin-technitoit-300x185.webp 300w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/facade-magasin-technitoit-768x473.webp 768w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/facade-magasin-technitoit-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15286c15 e-flex e-con-boxed e-con e-parent\" data-id=\"15286c15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72235ff1 elementor-widget elementor-widget-heading\" data-id=\"72235ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B\u00e9lgica: um mercado natural<span>.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a65ed10 elementor-widget elementor-widget-text-editor\" data-id=\"2a65ed10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A B\u00e9lgica representa uma extens\u00e3o l\u00f3gica para a Technitoit. O parque imobili\u00e1rio belga, especialmente na Val\u00f4nia e em Bruxelas, apresenta problemas semelhantes aos encontrados na Fran\u00e7a: telhados envelhecidos, fachadas degradadas, isolamento insuficiente. O quadro regulat\u00f3rio tamb\u00e9m evolui para exig\u00eancias crescentes em rela\u00e7\u00e3o ao desempenho energ\u00e9tico dos edif\u00edcios.<\/p><p>O grupo Ben Touch j\u00e1 possui uma presen\u00e7a na B\u00e9lgica, o que facilita a estrutura\u00e7\u00e3o da rede de franquias no local. O objetivo: implementar o modelo de ag\u00eancias Technitoit com o mesmo n\u00edvel de apoio que na Fran\u00e7a \u2014 forma\u00e7\u00e3o, produtos exclusivos, suporte de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f05c28 e-flex e-con-boxed e-con e-parent\" data-id=\"1f05c28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a7b176 elementor-widget elementor-widget-image\" data-id=\"26a7b176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"444\" src=\"https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technitoit-poitiers.webp\" class=\"attachment-large size-large wp-image-13575\" alt=\"technitoit poitiers\" srcset=\"https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technitoit-poitiers.webp 768w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technitoit-poitiers-300x173.webp 300w, https:\/\/bentouch.group\/wp-content\/uploads\/2026\/01\/technitoit-poitiers-18x10.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478bcfa6 elementor-widget elementor-widget-heading\" data-id=\"478bcfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Espanha: o sol, os edif\u00edcios e a energia solar<span>.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7865f1e elementor-widget elementor-widget-text-editor\" data-id=\"7865f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Espanha oferece um potencial diferente, mas igualmente promissor. O parque imobili\u00e1rio espanhol, marcado pelo boom da constru\u00e7\u00e3o dos anos 2000, chega a uma fase em que a renova\u00e7\u00e3o torna-se imprescind\u00edvel. As fachadas, as coberturas planas e a isola\u00e7\u00e3o t\u00e9rmica constituem mercados em plena expans\u00e3o.<\/p><p>Al\u00e9m disso, a ilumina\u00e7\u00e3o solar espanhola abre novas perspectivas para as solu\u00e7\u00f5es de autoconsumo solar promovidas pela Europe Energie, outra marca do grupo Ben Touch. A expans\u00e3o espanhola poder\u00e1, portanto, envolver v\u00e1rias marcas do grupo, n\u00e3o apenas a Technitoit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fcf427a e-flex e-con-boxed e-con e-parent\" data-id=\"1fcf427a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1abfb051 elementor-widget elementor-widget-heading\" data-id=\"1abfb051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uma estrat\u00e9gia de crescimento controlada<span>.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74bd0c76 elementor-widget elementor-widget-text-editor\" data-id=\"74bd0c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O grupo Ben Touch n\u00e3o se precipita. A estrat\u00e9gia internacional baseia-se no modelo da master franchise: um parceiro local forte, formado nas metodologias e nos produtos do grupo, que desenvolve a rede de ag\u00eancias no seu territ\u00f3rio. Esta abordagem permite crescer sem dispersar os recursos e garantir o mesmo n\u00edvel de qualidade que na Fran\u00e7a.<\/p><p>Com 108 milh\u00f5es de euros em faturamento de rede em 2023, um crescimento de +10% % ao ano e o t\u00edtulo de Melhor Franquia por quatro anos consecutivos, a Technitoit disp\u00f5e das bases para alcan\u00e7ar essa expans\u00e3o europeia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7726a505 elementor-widget elementor-widget-button\" data-id=\"7726a505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bentouch.group\/pt\/renovacao-de-habitat-patrimonio\/tecnitit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saiba mais sobre o Technitoit \u2192 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Technitoit acc\u00e9l\u00e8re sa strat\u00e9gie internationale avec deux nouveaux march\u00e9s dans le viseur : la Belgique et l&rsquo;Espagne.<\/p>","protected":false},"author":12,"featured_media":19505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,49],"class_list":["post-13571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-habitat"],"_links":{"self":[{"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/posts\/13571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/comments?post=13571"}],"version-history":[{"count":2,"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/posts\/13571\/revisions"}],"predecessor-version":[{"id":19512,"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/posts\/13571\/revisions\/19512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/media\/19505"}],"wp:attachment":[{"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/media?parent=13571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bentouch.group\/pt\/wp-json\/wp\/v2\/categories?post=13571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}