Born in Cholet in 1977, Benjamin Erisoglu is a self-made entrepreneur. In 2002, at the age of 25, he founded Technitoit in Angers with 7 employees and one conviction: home renovation can be reinvented. Two decades later, he leads the Ben Touch Group, an entrepreneurial ecosystem that brings together renovation, luxury hospitality, and digital innovation, employing over 1,200 people.
Benjamin Erisoglu, Founder and Chairman of Bentouch Group
A French entrepreneur with a unique background.
Bentouch Group was born from a simple conviction: the companies that will make their mark in the coming decades will be those that have had the courage to reinvent themselves constantly. Since its creation, the group has moved forward with a clear ambition – to build an ecosystem of activities that responds to the major challenges of our time, combining economic performance, technical excellence, and environmental responsibility.
Our vision extends beyond the simple addition of brands. It outlines a coherent overall project, in which each entity – whether working in home renovation, exceptional hospitality, digital innovation, or investment – contributes to the same movement: that of an ambitious, agile, and resolutely forward-looking French group.
Technitoit establishes itself as a leader in its sector.
As Technitoit establishes itself as a leader in its sector, Benjamin Erisoglu is evolving his ambition. The Ben Touch Group is created to structure a thoughtful diversification strategy, in complementary sectors or those with high growth potential.
This group logic meets several objectives:
- Creating synergies between brands (R&D, marketing, digital, human resources).
- Reduce exposure to a single sector by building a diversified business portfolio.
- Investing in promising entrepreneurial ventures, beyond the historical core business.
It is within this logic that the brands that make up the group today were created or taken over: Europe Energie, Mister Toiture, Tendance Travaux, Ben Touch Digital, Smart Lab, Château de Noirieux, L’Attilio, and also participations in E-Cassini and Energy Observer.
Three pillars structure our vision.
At Ben Touch, innovation isn't just a word on a brochure. It's an R&D laboratory, an integrated digital agency of 30 experts, and a founding commitment to Energy Observer.
The audacity to surpass oneself.
Innovation is the group's driving force. It is embodied in the Smart Lab, an R&D laboratory created in 2011, and in the continuous investment dedicated to the development of exclusive processes – such as the coloured water repellent that made Technitoit famous.
Operational excellence.
High quality standards, continuous team training, robust contractual guarantees and a service culture: operational excellence is not a slogan, it is the foundation of the trust that customers place in its brands.
Sustainable development.
Energy savings, energy renovation, support for pioneering projects like Energy Observer: the environmental dimension is today a structuring criterion for every investment made by the group.
A leader rooted in their territories.
Deeply attached to his Cholet roots, Benjamin Erisoglu notably chaired SO Cholet from 2014 to 2023. Under his leadership, the football club achieved two successive promotions and modernised its infrastructure, illustrating the same approach applied to sport: ambition, high standards, and long-term work.
The headquarters of Bentouch Group remains based in Maine-et-Loire. This choice is not insignificant: it reflects the will of an entrepreneur who believes in the economic potential of the regions and wishes to contribute to it actively.
A forward-looking strategy.
Under the presidency of Benjamin Erisoglu, the group continues its development with several clear priorities: consolidating Technitoit's position in France, accelerating the deployment of the Hospitality & Catering division (Château de Noirieux, L’Attilio restaurants, Spa Shaman, Château du Portereau), strengthening the investment strategy in innovative projects, and continuing international expansion.
For each of these ambitions, there is a common underlying intention: to make Bentouch Group a leading French entrepreneurial group, capable of combining economic performance, operational excellence, and collective utility.
