Innovation and Investment.
Innovation isn't a department at Ben Touch – it's the common thread running through everything the group undertakes. Since the creation of the Smart Lab in 2011, we've been designing our own products. Since 2020, Ben Touch Digital has been driving the digital transformation of all our brands. And when an external project embodies our convictions – like Energy Observer or E-Cassini – we invest to help it grow.
The Smart Lab, our competitive advantage since 2011.
Ben Touch is the only renovation company in France to master the entire process: formulation, manufacturing, and application. This isn't a coincidence – it was a strategic decision made from the very beginning. The Smart Lab, based in Angers, employs a multidisciplinary team that develops low-environmental-impact processes, including water repellents, self-cleaning coatings, anti-corrosion treatments, and reflective paints.
Each product is tested internally and then certified by external laboratories before being deployed in the field. Ten products marketed, ten years of research, over 30,000 professional and private users.
Ben Touch Digital: 32 experts, 6 poles, a 360° vision.
Founded in 2020, Ben Touch Digital is the group’s integrated creative and digital agency. Media buying, editorial, creative studio, web development and IT: six specialist areas that design and implement marketing and sales strategies for all the group’s brands — from Technitoit to L’Attilio restaurants. The result: a 6% increase in profitability and €60 million in revenue generated for the group’s brands.
Integration makes the difference. Unlike an external agency, Ben Touch Digital knows the business from the inside out. Each campaign, each tool, each website is designed with a keen understanding of the field.
Energy Observer, E-Cassini: when innovation goes beyond our walls.
Ben Touch doesn't just innovate internally. The group identifies and supports external projects aligned with its convictions: the energy transition, technology with a positive impact, and environmental innovation. Two flagship projects embody this approach.
ECassini — An online collaborative space management platform, founded in 2017 in Maine-et-Loire. Awarded at the CES Innovation Awards in Las Vegas in 2019, Solar Impulse labelled. Ben Touch provides a financial investment, strategic support and access to its network of investors.
From the lab to digital, from the field to investment.
What connects Smart Lab, Ben Touch Digital, Energy Observer, and E-Cassini is a shared conviction: innovation is only worthwhile if it produces concrete results. A waterproofing agent that protects a roof for ten years. A digital campaign that fills an appointment book. A boat that proves it's possible to cross oceans without a drop of oil. A mapping platform that simplifies land use planning.
At Ben Touch, innovation isn't just a buzzword on a leaflet. It's a budget, it's teams, it's choices.
