The media that talks about renovation like no other.
Created in 2012 by Technitoit, Tendance Travaux is the editorial division of the Bentouch Group. More than just a blog, it's a benchmark platform that guides individuals through every home-related decision they make – from roof renovation to interior design, covering solar energy, insulation, and financing for works. With over 1,150 articles published, 30,000 monthly visits, and a network of 600 partner sites, Tendance Travaux has established itself as an essential media outlet in France's renovation ecosystem.
Share know-how, not just content.
Tendance Travaux is not a generic SEO blog. Each article is written in conjunction with the group's trade experts – site technicians, Smart Lab engineers, project managers – to guarantee the reliability of the information and the relevance of the advice.
The editorial scope covers 8 main categories: renovation, DIY, construction, energy, decoration, security, financing, and real estate. Whether you're looking to understand how a heat pump works, choose the right waterproofing treatment for your roof, estimate the cost of loft insulation, or navigate the MaPrimeRénov’ grants, Tendance Travaux has probably already answered your question.
4,000 monthly visits, 600 partner sites.
With over 4,000 monthly visits and a network of 600 partner sites relaying its content, Tendance Travaux has established itself as a key reference in the French renovation sector. Its audience largely comprises homeowners in the planning or decision-making stage: precisely when quality content makes a difference.
From an SEO perspective, the site boasts over 15,450 keywords indexed by Google France, with around 700 ranking on the first page – a performance that highlights the depth and editorial quality of its content.
A bridge between field expertise and the general public.
Tendance Travaux plays a strategic role within the Bentouch Group: it transforms the technical expertise of the group's brands – Technitoit (a renovation leader with 87 branches), Europe Energie (solar self-consumption), and Mister Toiture (accessible professional products) – into useful and accessible content.
It serves as a bridge between the R&D of the Smart Lab (€10 million invested, 10 exclusive products) and the general public, a vector of trust and notoriety that fuels the entire Bentouch Group ecosystem. Each article published reinforces the group's credibility and accompanies prospects through their journey – from initial information gathering to requesting a quote.
600 sites already trust us.
Tendance Travaux offers an editorial partnership programme open to home improvement professionals, tradespeople and renovation sector players. The partner kit allows you to benefit from the media's visibility and credibility, while contributing to quality content for French homeowners.
Explore our renovation guides and advice.
